Neptune Beach, Florida – January 7th, 2025 – Shoreline Equity Partners, LLC (“Shoreline”), a purpose-driven lower middle market private equity firm, is pleased to announce the hiring of Natalie Rufat as Director of Business Intelligence. Natalie is responsible for driving investment thesis development and supporting the origination and execution of investments that fit Shoreline’s thematic criteria.

Mike Hand, Managing Partner, said, “We are thrilled to have Natalie join the team. Thematic investing has been a huge focus for the team and become an integral part of our sourcing strategy. As we continued leaning into the effort, we quickly realized that to truly systematize the process, we needed to fully commit to resourcing the newly established Director of Business Intelligence role. Natalie brings an incredible professional experience to the table and will be an invaluable part of the team as we further enhance our thematic program.”

Prior to joining Shoreline, Natalie spent over a decade at EY-Parthenon advising private equity firms and corporate clients on M&A transactions and strategy development. Her work spans business services, consumer products, healthcare, and technology. Most recently, she led transformation strategy and M&A integration efforts for EY America’s Office of Strategic Execution. Natalie holds a B.S. in Business Administration from Washington University in St. Louis, where she was an Annika Rodriguez Scholar and received Honors in Management, and an M.B.A. from Harvard Business School.

“I am excited to be joining Shoreline and supporting their thoughtful approach to investing in high-quality businesses through thematic research and strategy,” said Natalie. “Further, Shoreline’s collaborative culture both internally and with management teams sets them apart in the market, and I’m thrilled to be a part of their partner-oriented and purpose-driven vision.”

About Shoreline Equity Partners

Shoreline is a lower middle market private equity firm focused on actively partnering with leading management teams. Shoreline follows a total stakeholder model, meaning success should be a “win-win” proposition for shareholders, employees, customers, vendors, and the communities within which the firm’s companies operate. Shoreline professionals believe in honesty, incentive alignment, and creating bigger, better businesses without relying on financial engineering or cost cutting to generate returns. With over $750 million of committed capital under management, Shoreline seeks to lead equity investments of up to $150 million per transaction in support of buyouts, recapitalizations, and corporate divestitures. Targeted businesses have enterprise values ranging from $50 million to $350 million and EBITDA of $5 million to $25 million. The firm strives to partner with management teams of businesses primarily within the specialized manufacturing, value-added distribution, and business and facility services sectors, among others. For more information, please visit www.shorelineequitypartners.com.