INVESTMENT DATE: February 2014
Headquarters: New York, NY
Founded in 1982, Women’s Marketing (“WMI”) is a media strategy, planning and buying organization that works with emerging and established brands seeking exposure to female consumers, retailers, and other channel constituents. WMI serves a range of end markets, including beauty, fashion, health, cosmetics, and food and beverage.
Note: Investment made by Shoreline professionals while at a prior firm.